CLOTHING: FIXIEGC x Deceased Estates – Just Pedal JerseyPosted: November 24, 2011
“With the growing amount of cycling related blogs, it was starting to become aware that not being able to have fun on a bike was good enough. With the hype machine at full bore, it was becoming about what boutique components you have, who made your frame, how many hours you spend on the bike, what psuedo-internet celebrity who you can say you talk with.
Not everyone devotes the same amount of time to cycling and related activities, but at FIXIEGC the name of the game is to have fun.
“Just Pedal, and Forget the Hype””
More info over at FIXIEGC